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Campaign Management API
Encoding: utf-8; Content–type: application/json; Authorization All requests must be made with an authorization key, the GET parameter api-key, which you can find in your profile https://dao.ad/en/profile Errors If an error occurs, the response will contain...
Statistics API
General Information Basic API url https://daopush-api.info/api/Authorization by api-key for example ?api-key=xxxxxxxxxxx (it can be taken from dao.ad profile) You can get information about filter values by following this link:https://daopush-api.info/a...
200 OK
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 200 OK is a type of HTTP status code, which means that the request was received and processed by the server. The user will then be dir...
301 Permanent Redirect
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 301 redirect is a type of HTTP status code that refers to a URL which has been permanently moved to a new destination URL. Upon a serv...
302 Temporary Redirect
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 302 temporary redirect is a HTTP status code, used to signal that the requested URL has been temporarily moved.Used inStatistics APICa...
404 Not Found
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 404 is another type of HTTP status code. It’s delivered by a server when a requested file or page has been deleted or never existed in...
410 Gone
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 410 Gone is a status code that indicates a page will not be returning, signalling to crawlers that they don’t need to return. If the p...
5XX Server Errors
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 5XX error code is another type of HTTP status code, which indicates that the server is unable to process the request. The response sho...
A/B Split Testing
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the act of running an experiment with two variants to test which one performs better in a certain environment or context. This...
Ad extensions
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the additional information underneath a Google Ad. This can consist of sitelinks, callouts, pricing etc – just any further inf...
Ad group
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA collection of ads that target the same keyword set. Used inStatistics APICampaign Management APILast Updated2026-07-05 · Owner: wiki@d...
Ad relevance
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMainly used in paid search to measure how closely related keywords are to ads.Used inStatistics APICampaign Management APILast Updated20...
Attribution
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAttribution determines which marketing channel or touchpoint should be credited for a conversion, such as a sale or lead. In digital mar...
B2B
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionB2B stands for ‘Business-to-Business’ and refers to companies that trade solely with each other, and not to the public.Used inStatistics...
B2C
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionB2C stands for ‘Business-to-Consumer’ and refers to companies that trade to the public.Used inStatistics APICampaign Management APILast ...
Backlink
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA backlink is an external link that points back to your website. An example would be an online publication linking to your website from ...
Banner Ad
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of advertisement displayed on a webpage, usually served by an ad network or display network including an image or text. Banner ad...
Bid
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA term mostly used in paid search that marketers place on keywords so that their ads rank higher. It is the highest amount you are willi...
Bid Strategy
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA bidding scheme in Google Ads designed to better target your goals. Can choose from 3 bid types; pay per click, pay per conversion, pay...
Blackhat
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionBlackhat SEO is bad practice, commonly used to describe practices that fall outside Google’s guidelines. This includes, but is not limit...