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Statistics KPI

Summary

This page provides an overview of statistics filters, grouping options, and KPI metrics available in DAO.AD.

Before You Begin
  • Role: Advertiser
  • Estimated time: 2 minutes
Steps
  1. Open the Statistics section from the top navigation menu and select the desired ad format.

    dao_stats_1_v140626.png
  2. The following filters are available:

a. Date range - Filter statistics by a selected date range. The maximum available reporting period is 60 days.

b. Campaign - Filter statistics for a specific campaign.

c. OS group - Analyze performance by operating system.

d. Browser Group - View statistics grouped by browser type.

e. Country - View performance data by country.

f. Group by - Available grouping options:

  1. by hours - Displays statistics grouped by hour within the selected date range.
  2. by days - Displays statistics grouped by day.
  3. by month - Displays statistics grouped by month.
  4. by countries - Aggregates statistics by country.
  5. by geo set - Aggregates statistics by GEO set.
  6. by creative - Aggregates statistics by creative.
  7. by campaign - Aggregates statistics by campaign.
  8. by browsers - Aggregates statistics by browser.
  9. by browser family - Aggregates statistics by browser family.

3. The report table contains the following KPI Definitions:

  • Period - dates and hours
  • Win Rate – percentage of auction wins compared to total bidding opportunities.
  • Showed - Total number of ad impressions served.
  • Clicked - Total number of clicks received.
  • CTR – percentage of impressions that resulted in a click.
  • CPMc - Average cost per 1,000 clicks.
  • CPMv - Average cost per 1,000 impressions.
  • Sum - Total advertising spend for the selected reporting group.
  • Leads - Total number of conversions. Postback tracking must be configured.
  • Leads sum - Total revenue generated from recorded conversions.
  • CPL - Average cost per lead.
  • ROI (Return on Investment) – profitability percentage based on advertising spend and conversion revenue.
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