# Statistics KPI

##### Summary

This page provides an overview of statistics filters, grouping options, and KPI metrics available in DAO.AD.

##### Before You Begin

- Role: Advertiser
- Estimated time: 2 minutes

##### Steps

1. Open the Statistics section from the top navigation menu and select the desired ad format.  
      
    ![dao_stats_1_v140626.png](https://wiki.dao.ad/uploads/images/gallery/2026-06/scaled-1680-/dao-stats-1-v140626.png)
2. <span style="white-space: pre-wrap;"> The following filters are available:</span>

****a. Date range** - Filter statistics by a selected date range. The maximum available reporting period is 60 days.

****b. Campaign** - Filter statistics for a specific campaign.

****c. OS group****<span style="white-space: pre-wrap;"> - Analyze performance by operating system.</span>

****d. Browser Group****<span style="white-space: pre-wrap;"> - View statistics grouped by browser type.</span>

****e. Country****<span style="white-space: pre-wrap;"> - View performance data by country.</span>

****f. Group by****<span style="color: rgb(121, 121, 121); background-color: rgb(255, 255, 255); white-space: pre-wrap;"> </span>- Available grouping options:

1. by hours - Displays statistics grouped by hour within the selected date range.
2. by days - Displays statistics grouped by day.
3. by month - Displays statistics grouped by month.
4. by countries - Aggregates statistics by country.
5. by geo set - Aggregates statistics by GEO set.
6. by creative - Aggregates statistics by creative.
7. by campaign - Aggregates statistics by campaign.
8. by browsers - Aggregates statistics by browser.
9. by browser family - Aggregates statistics by browser family.

3\. The report table contains the following KPI Definitions:

- ****Period**** - dates and hours
- ****Win Rate****<span style="white-space: pre-wrap;"> – percentage of auction wins compared to total bidding opportunities.</span>
- ****Showed**** - Total number of ad impressions served.
- ****Clicked**** - Total number of clicks received.
- [CTR](https://wiki.dao.ad/books/terms-a-c/page/ctr "CTR") ****–**** percentage of impressions that resulted in a click.
- ****CPMc**** - Average cost per 1,000 clicks.
- ****CPMv**** - Average cost per 1,000 impressions.
- ****Sum**** - Total advertising spend for the selected reporting group.
- ****Leads****<span style="white-space: pre-wrap;"> - Total number of conversions. Postback tracking must be configured.</span>
- ****Leads sum**** - Total revenue generated from recorded conversions.
- [CPL](https://wiki.dao.ad/books/terms-a-c/page/cpl "CPL") - Average cost per lead.
- ****ROI (Return on Investment)**** – profitability percentage based on advertising spend and conversion revenue.

##### Related

- [Statistics Overview](https://wiki.dao.ad/books/optimization-reporting/page/statistics-overview "Statistics Overview")
- [Export Reports to CSV](https://wiki.dao.ad/books/optimization-reporting/page/export-reports-to-csv "Export Reports to CSV")
- [Micro-bidding Tool](https://wiki.dao.ad/books/optimization-reporting/page/micro-bidding-tool "Micro-bidding Tool")
- [Automatic Rules for Blacklisting](https://wiki.dao.ad/books/optimization-reporting/page/automatic-rules-for-blacklisting "Automatic Rules for Blacklisting")
- [Statistics Overview](https://wiki.dao.ad/books/optimization-reporting/page/statistics-overview "Statistics Overview")