Statistics KPI

Summary This page provides an overview of statistics filters, grouping options, and KPI metrics available in DAO.AD. Before You Begin Role: Advertiser Estimated time: 2 minutes Steps Open the Statistics section from the top navigation menu and select the desired ad format. The following filters are available: a. Date range - Filter statistics by a selected date range. The maximum available reporting period is 60 days. b. Campaign - Filter statistics for a specific campaign. c. OS group - Analyze performance by operating system. d. Browser Group - View statistics grouped by browser type. e. Country - View performance data by country. f. Group by - Available grouping options: by hours - Displays statistics grouped by hour within the selected date range. by days - Displays statistics grouped by day. by month - Displays statistics grouped by month. by countries - Aggregates statistics by country. by geo set - Aggregates statistics by GEO set. by creative - Aggregates statistics by creative. by campaign - Aggregates statistics by campaign. by browsers - Aggregates statistics by browser. by browser family - Aggregates statistics by browser family. 3. The report table contains the following KPI Definitions: Period - dates and hours Win Rate – percentage of auction wins compared to total bidding opportunities. Showed - Total number of ad impressions served. Clicked - Total number of clicks received. CTR – percentage of impressions that resulted in a click. CPMc - Average cost per 1,000 clicks. CPMv - Average cost per 1,000 impressions. Sum - Total advertising spend for the selected reporting group. Leads - Total number of conversions. Postback tracking must be configured. Leads sum - Total revenue generated from recorded conversions. CPL - Average cost per lead. ROI (Return on Investment) – profitability percentage based on advertising spend and conversion revenue. Related Statistics Overview Export Reports to CSV Micro-bidding Tool Automatic Rules for Blacklisting Statistics Overview