CPA
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
CPA stands for “Cost Per Acquisition” and refers to the price paid when any marketing activity results in a conversion. It is calculated by dividing the overall cost spent on marketing activity and dividing it by the total number of conversions.
Used in
Last Updated
2026-07-05 · Owner: [email protected]
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