Bid Strategy

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

A bidding scheme in Google Ads designed to better target your goals. Can choose from 3 bid types; pay per click, pay per conversion, pay per impressions to help tailor campaigns towards different marketing goals.

Used in

• Statistics API
• Campaign Management API

Last Updated

2026-07-05 · Owner: [email protected]