Causal impact
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Causal Impact is a method of proving that something has happened or is happening because of something else – e.g. that revenue increased because media spend increased. As an example, incrementality testing is a causal study, which indicates that one event is caused by another event.
Used in
Last Updated
2026-07-05 · Owner: [email protected]
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