# Bid Strategy

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="white-space: pre-wrap;">A bidding scheme in Google Ads designed to better target your goals. Can choose from 3 bid types; pay per click, pay per conversion, pay per impressions to help tailor campaigns towards different marketing goals. </span>

##### Used In

- [Bid Adjustments](https://wiki.dao.ad/books/optimization-reporting/page/bid-adjustments "Bid Adjustments")