# CPA

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">CPA stands for “Cost Per Acquisition” and refers to the price paid when any marketing activity results in a conversion. It is calculated by dividing the overall cost spent on marketing activity and dividing it by the total number of conversions.</span>