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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionB2C stands for ‘Business-to-Consumer’ and refers to companies that trade to the public.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA backlink is an external link that points back to your website. An example would be an online publication linking to your website from ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of advertisement displayed on a webpage, usually served by an ad network or display network including an image or text. Banner ad...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA term mostly used in paid search that marketers place on keywords so that their ads rank higher. It is the highest amount you are willi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA bidding scheme in Google Ads designed to better target your goals. Can choose from 3 bid types; pay per click, pay per conversion, pay...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionBlackhat SEO is bad practice, commonly used to describe practices that fall outside Google’s guidelines. This includes, but is not limit...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionBounce Rate is the percentage of users who visit your site and leave without engaging with any other pages. This percentage can be used ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA broken link or dead link is a link on a web page that no longer exists because the target page does not exist at that time. This can i...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated mar...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA canonical is an HTML attribute that refers to a site owner’s preferred or master version of a web page. Using a canonical tag helps to...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCausal Impact is a method of proving that something has happened or is happening because of something else – e.g. that revenue increased...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCMS stands for ‘Content Management System’. These are the platforms that make adding and editing your website content easier. For exampl...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionInformation made available by a website, apps or social media to be consumed by web users. Content comes in different formats and can be...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe organisation of web pages into their categories of purpose.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA conversion refers to the completion of a desired action on your website by a user. It is commonly used to describe the purchase of a p...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe conversion funnel describes the journey a user takes before purchasing a product or service. The AIDA model is perhaps the most comm...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA Conversion Rate is the percentage of website visitors who have completed an action on a site, be that macro or micro, such as buying a...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA cookie is a small piece of data which is stored on a users computer when they visit a website. Cookies enable websites to remember inf...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCopywriting is the process of writing content for your website. When writing with SEO in mind, copywriting involves using relevant keywo...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPA stands for “Cost Per Acquisition” and refers to the price paid when any marketing activity results in a conversion. It is calculated...