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Prohibited Content Policy

Creatives & Moderation Moderation

Summary This page explains what content is not allowed in DAO.AD campaigns, creatives, and landing pages. Before You Begin Role: Advertiser Prohibited сontent rules Advertisers must not promote content that violates DAO.AD policies, applicable laws, o...

Examples of good creatives

Creatives & Moderation Moderation

Summary This page provides examples of effective push notification creatives and explains the elements that contribute to higher engagement and click-through rates. Before You Begin Role: Advertiser Recommended knowledge: Create Creative Push and Inpa...

How tracking works

Tracking & Postback Concepts

Summary This guide explains how click tracking and postback tracking work in DAO.AD. You will learn how to track conversions, pass click identifiers, and configure postbacks with or without a third-party tracking platform. What is Tracking? Tracking allows ...

Tracking Configuration Models

Tracking & Postback Concepts

Summary Tracking Configuration Models describes three common tracking setup models and how data flows between DAO.AD, tracking systems, and conversion sources. Standard tracking configuration Model 1: Direct CPA Integration Steps: User clicks to the...

Tracking Parameters

Tracking & Postback Concepts

Summary This page lists all URL macros available in DAO.AD and explains how to pass campaign data to CPA networks and tracking platforms. Macro Value Description {click_id} numeric Unique Click ID {campaign_id} numeric Campaign ID...

Postback Parameters

Tracking & Postback Concepts

Summary This page describes the parameters available for sending postback requests from a CPA network or tracking platform to DAO.AD. URL Parameter Value Description DAO.AD API Server constant DAO.AD postback endpoint URL key text ...

Keitaro

Tracking & Postback Trackers and Examples

Summary This guide explains how to integrate Keitaro with DAO.AD for click tracking and conversion tracking. Before You Begin Role: Advertiser. Required information: Access to a Keitaro tracker Estimated time: 5 minutes Keitaro Tracking Flow ...

Voluum

Tracking & Postback Trackers and Examples

Summary This guide explains how to integrate Voluum with DAO.AD for click tracking and conversion tracking. Before You Begin Role: Advertiser. Required information: Access to a Voluum account Estimated time: 5 minutes Voluum Tracking Flow S...

Binom

Tracking & Postback Trackers and Examples

Summary This guide explains how to integrate Binom with DAO.AD for click tracking and conversion tracking. Before You Begin Role: Advertiser. Required information: Access to your Binom account Estimated time: 5 minutes Binom Tracking Flow ...

Test a Conversion (HTTP Examples)

Tracking & Postback Trackers and Examples

Summary This guide explains how to manually test a conversion postback using a web browser or HTTP request tools. It helps verify that your tracking configuration is working correctly before launching a campaign. When should you use this? Use conversion tes...

Bemob

Tracking & Postback Trackers and Examples

Summary This guide explains how to integrate Bemob with DAO.AD for click tracking and conversion tracking. Before You Begin Role: Advertiser. Required information: Access to your Bemob account Estimated time: 5 minutes Bemob Tracking Flow ...

Statistics Overview

Optimization & Reporting Reporting

SummaryThis page explains how to analyze campaign performance using DAO.AD statistics, reports, charts, and filters.Before You BeginRole: AdvertiserEstimated time: 2 minutesStepsOpen the Statistics section from the top navigation menu and select the desired ad...

Statistics KPI

Optimization & Reporting Reporting

SummaryThis page provides an overview of statistics filters, grouping options, and KPI metrics available in DAO.AD.Before You BeginRole: AdvertiserEstimated time: 2 minutesStepsOpen the Statistics section from the top navigation menu and select the desired ad ...

Export Reports to CSV

Optimization & Reporting Reporting

SummaryLearn how to export campaign statistics from DAO.AD into a CSV file for reporting and optimization purposes.Exported CSV files can be used for offline reporting, campaign analysis, custom dashboards, and data processing in tools such as Microsoft Excel,...

Bid Adjustments

Optimization & Reporting Optimization

Summary This guide explains how to optimize campaign performance by adjusting bids based on traffic quality, conversion rates, and profitability. Before You Begin Role: Advertiser Required information: Active campaign with traffic data At least 500–1...

Fund Your Account

Billing Payments

SummaryThis guide explains how to add funds to your DAO.AD advertiser account using the available payment methods.Funding your account is required before launching advertising campaigns. DAO.AD supports multiple payment methods and currencies depending on your...

Invoices & Billing Documents

Billing Payments

SummaryDAO.AD does not automatically generate invoices through the platform. If you require an invoice or other billing documents, please contact your DAO.AD manager or Support team.Funding your account is required before launching advertising campaigns. DAO.A...

Currencies, Fees & Exchange Rates

Billing Payments

SummaryDAO.AD supports multiple payment providers that may process transactions in different currencies. Depending on the selected payment method, additional fees or currency conversion charges may apply.Before You BeginRole: Advertiser or WebmasterRequired in...

Refunds & Chargebacks

Billing Policies

SummaryDAO.AD allows eligible users to request refunds under specific conditions. Refund requests are reviewed individually and processed according to the platform's refund policy. Chargebacks and payment disputes are subject to additional review.Before You Be...

Taxes & Documents

Billing Policies

SummaryTo ensure accurate billing and invoice generation, keep your tax and billing information up to date. DAO.AD uses the information provided in your account to generate billing documents and comply with applicable legal requirements.Before You BeginRole: A...