Skip to main content

KPI

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.


Definition

KPI stands for “Key Performance Indicator” and refers to a type of performance measurement used to demonstrate how effectively a marketing project, company, or employee is achieving its business objectives. Examples of KPIs can include cost reduction, revenue improvement or increased customer satisfaction.


Used in


Last Updated

2026-07-05 · Owner: [email protected]