KPI

Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition KPI stands for “Key Performance Indicator” and refers to a type of performance measurement used to demonstrate how effectively a marketing project, company, or employee is achieving its business objectives. Examples of KPIs can include cost reduction, revenue improvement or increased customer satisfaction. Used in Statistics API Campaign Management API Last Updated 2026-07-05 · Owner: wiki@dao.ad