Causal impact
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
ACausal canonicalImpact is ana HTMLmethod attributeof proving that referssomething tohas happened or is happening because of something else – e.g. that revenue increased because media spend increased. As an example, incrementality testing is a sitecausal owner’sstudy, preferredwhich orindicates masterthat versionone of a web page. Using a canonical tag helps to consolidate duplicate issues in a search engine’s index if the contentevent is the same or similar across multiple pages. Canonical tags can be honoured or ignoredcaused by searchanother engines depending on the reason they’re used.event.
Used in
Last Updated
2026-07-05 · Owner: [email protected]