Bid Strategy

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

A termbidding mostly usedscheme in paidGoogle searchAds that marketers place on keywords so that their ads rank higher. It is the highest amount you are willingdesigned to better target your goals. Can choose from 3 bid types; pay per click.click, pay per conversion, pay per impressions to help tailor campaigns towards different marketing goals.

Used in

• Statistics API
• Campaign Management API

Last Updated

2026-07-05 · Owner: [email protected]