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Traffic Quality

Summary

This page explains how DAO.AD evaluates traffic quality and which types of traffic are not allowed.

Before You Begin
  • Role: Webmaster
  • Required information:
    • Active DAO.AD account
  • Estimated time: 2 minutes
How DAO.AD Checks Traffic Quality

DAO.AD uses multiple methods to monitor traffic quality, including:

  • proprietary anti-fraud systems;
  • additional traffic analysis services;
  • automated checks;
  • manual reviews.

Traffic quality is continuously monitored to ensure that traffic meets DAO.AD requirements and advertiser standards.

Prohibited Traffic

The following types of traffic are not accepted:

  • Bot traffic - traffic generated by bots or automated systems.
  • Incentivized traffic - traffic generated by offering users rewards or other incentives for performing actions.
  • Artificial clicks - artificially generated clicks that do not represent genuine user activity.
  • Fraudulent traffic - any traffic generated through fraudulent or deceptive methods.
  • VPN and Proxy traffic - DAO.AD does not accept traffic generated through VPNs or proxies, as it may be rejected by advertisers.
  • Any traffic that violates the DAO.AD platform rules.
Why Traffic Quality Matters

High-quality traffic is important for maintaining stable monetization and advertiser demand.

Traffic quality can affect:

  • advertising demand;
  • CPM and CPC rates;
  • overall revenue;
  • the availability of advertising campaigns.

Maintaining genuine user traffic helps ensure better monetization performance.

Account Restrictions

Accounts may be restricted or blocked in cases of:

  • prohibited traffic;
  • violations of DAO.AD platform rules;
  • attempts to manipulate traffic or advertising activity;
  • systematic fraud.

If suspicious or fraudulent activity is detected, DAO.AD may take action against the traffic source or account.

What Should I Do If My Traffic Quality Is Questioned?

If you believe your traffic has been incorrectly classified or you need clarification about traffic quality:

  • Review your traffic sources and traffic-generation methods.
  • Make sure your traffic does not include prohibited or artificial sources.
  • Check whether VPN or Proxy traffic is being used.
  • Contact your personal manager or DAO.AD Support for assistance.

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