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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated mar...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA canonical is an HTML attribute that refers to a site owner’s preferred or master version of a web page. Using a canonical tag helps to...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCausal Impact is a method of proving that something has happened or is happening because of something else – e.g. that revenue increased...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCMS stands for ‘Content Management System’. These are the platforms that make adding and editing your website content easier. For exampl...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionInformation made available by a website, apps or social media to be consumed by web users. Content comes in different formats and can be...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe organisation of web pages into their categories of purpose.Used inStatistics APICampaign Management APILast Updated2026-07-05 · Owne...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA conversion refers to the completion of a desired action on your website by a user. It is commonly used to describe the purchase of a p...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe conversion funnel describes the journey a user takes before purchasing a product or service. The AIDA model is perhaps the most comm...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA Conversion Rate is the percentage of website visitors who have completed an action on a site, be that macro or micro, such as buying a...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA cookie is a small piece of data which is stored on a users computer when they visit a website. Cookies enable websites to remember inf...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCopywriting is the process of writing content for your website. When writing with SEO in mind, copywriting involves using relevant keywo...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPA stands for “Cost Per Acquisition” and refers to the price paid when any marketing activity results in a conversion. It is calculated...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPC stands for “Cost Per Click” and refers to the price an advertiser pays when a user clicks on their advertisement once.Used inStatist...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPL stands for “Cost Per Lead” and refers to the amount you pay for each lead generated by a campaign.Used inStatistics APICampaign Mana...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPM stands for “Cost Per Mille” and refers to the amount you pay for impressions.Used inStatistics APICampaign Management APILast Update...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhen we refer to a web crawler, we refer to software applications that discover new and updated content across the internet. Search engi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCRO stands for “Conversion Rate Optimisation”. This is the practice of improving the user journey on your website to increase the percen...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCSS stands for “Cascading Style Sheet” and is used to format the layout and appearance of a web page. For example, you can define text s...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCTA stands for “Call to Action”. This may be a button or statement which encourages users to get in touch or buy your product/service.Us...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCTR stands for “Click-Through Rate”. This is the number of times that users have clicked on a desired hyperlink, versus the total number...