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Postback Parameters

Summary

This page describes the parameters available for sending postback requests from a CPA network or tracking platform to DAO.AD.

URL Parameter Value Description
DAO.AD API Server constant DAO.AD postback endpoint URL
key text Unique API key used to authenticate server-to-server (S2S) postback requests.
sum numeric Conversion value or lead payout amount
click-id numeric Unique Click ID received from DAO.AD URL macros
type text The postback type (default is main). Common values include: main (e.g., registration), dep (e.g., deposit), or any custom types you define
ttl numeric Time in secounds. The postback request time-to-live (TTL). During this period, any postback containing the same Click ID will be treated as a duplicate and ignored. The default value is 24 hours. Minimum value 5 seconds

Important: The API key can be found on your DAO.AD Profile page.

Example URL

http://api.daopush-api.info/api/postback/campaign?key=XXXXXXXXXXXXX&sum={sum}&click-id={click-Id}&type={type}&ttl={ttl}

where:

XXXXXXXXXXXXX - your DAO.AD API key
{sum}, {click-Id}, {type}, {ttl} - example macro names used by a CPA network or tracking platform.


How macro replacement works

DAO.AD URL:
http://api.daopush-api.info/api/postback/campaign?key=XXXXXXXXXXXXX&sum={sum}&click-id={click-Id}&type={type}&ttl={ttl}

After CPA/Tracker request:
http://api.daopush-api.info/api/postback/campaign?key=XXXXXXXXXXXXX&sum=10&click-id=61721111&type=dep&ttl=50

Important: These macro names are examples only and may differ depending on the CPA network or tracking platform. Always refer to the documentation of your CPA network or tracker.


Why is it needed?

After a user completes a conversion, the CPA network or tracking platform sends conversion information back to DAO.AD. This data is used for reporting, optimization, automated rules, micro-bidding, and campaign analytics.

Benefits of postback tracking:
  • Accurate conversion tracking
  • ROI calculation
  • Automated blacklisting rules
  • Micro-bidding optimization
  • Source and sub-source analysis
  • Campaign performance reporting
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