Postback Parameters

Summary 

 This page describes the parameters available for sending postback requests from a CPA network or tracking platform to DAO.AD. 

 

 

 

 

 URL Parameter 

 Value 

 Description 

 

 

 

 

 DAO.AD API Server 

 constant 

 DAO.AD postback endpoint URL 

 

 

 key 

 text 

 Unique API key used to authenticate server-to-server (S2S) postback requests. 

 

 

 sum 

 numeric 

 Conversion value or lead payout amount 

 

 

 click-id 

 numeric 

 Unique Click ID received from DAO.AD URL macros 

 

 

 type 

 text 

 The postback type (default is  main ). Common values include: main  (e.g., registration),  dep (e.g., deposit), or any custom types you define 

 

 

 ttl 

 numeric 

 Time in secounds. The postback request time-to-live (TTL). During this period, any postback containing the same Click ID will be treated as a duplicate and ignored. The default value is 24 hours. Minimum value 5 seconds 

 

 

 

 Important: The API key can be found on your DAO.AD Profile page . 

 

 Example URL 

 http://api.daopush-api.info/api/postback/campaign?key= XXXXXXXXXXXXX &sum= {sum} &click-id= {click-Id} &type= {type} &ttl= {ttl} 

 where: 

 XXXXXXXXXXXXX - your DAO.AD API key {sum} , {click-Id} , {type} , {ttl} - example macro names used by a CPA network or tracking platform. 

 How macro replacement works 

 DAO.AD URL: http://api.daopush-api.info/api/postback/campaign?key= XXXXXXXXXXXXX &sum= {sum} &click-id= {click-Id} &type= {type} &ttl= {ttl} 

 After CPA/Tracker request: http://api.daopush-api.info/api/postback/campaign?key= XXXXXXXXXXXXX &sum= 10 &click-id= 61721111 &type= dep &tt l= 50 

 Important: These macro names are examples only and may differ depending on the CPA network or tracking platform. Always refer to the documentation of your CPA network or tracker. 

 Why is it needed? 

 After a user completes a conversion, the CPA network or tracking platform sends conversion information back to DAO.AD. This data is used for reporting, optimization, automated rules, micro-bidding, and campaign analytics. 

 Benefits of postback tracking: 

 

 Accurate conversion tracking 

 ROI calculation 

 Automated blacklisting rules 

 Micro-bidding optimization 

 Source and sub-source analysis 

 Campaign performance reporting 

 

 Related 

 

 Tracking Configuration Models 

 Blacklist and Whitelist Targeting 

 Micro-bidding Tool 

 Bid Adjustments