Tracking Parameters
Summary
This page lists all URL macros available in DAO.AD and explains how to pass campaign data to CPA networks and tracking platforms.
| Macro | Value | Description |
|---|---|---|
{click_id} |
numeric | Unique Click ID |
{campaign_id} |
numeric | Campaign ID |
{creative_id} |
numeric | Creative ID |
{source_id} |
numeric | Publisher Source ID |
{sub_id} |
text | Publisher Sub-Source ID |
{price} |
numeric | Campaign bid price (per 1000 clicks) |
{country} |
text, ISO code | User country (ISO code) |
{subs_age} |
constant, text | The age of subscription in days: 1-3, 4-7, 8-15, 16+ |
{model_price} |
constant, text | Campaign pricing model (CPC or CPM) |
{cpc} |
numeric | Actual cost per click (CPC) |
{quality} |
constant, text | Traffic quality: low, regular, high, premium |
{category} |
constant, text | Campaign category: adult, racy, or mainstream |
{category_src} |
constant, text | Traffic source category: adult, racy, or mainstream |
{city} |
text | User city |
{region} |
text | User region |
{ref} |
text | Referring page full URL |
{ip} |
IP | User IP address |
{os} |
text | User operating system |
{browser} |
text | User browser |
These macros can be added to your destination URL and passed to a CPA network or tracking platform for reporting and optimization purposes.
Example URL
https://tracker.com/click?
clickid={click_id}
&source={source_id}
&campaign={campaign_id}
&country={country}
where:
tracker.com - example CPA network or tracking platform URL
clickid, source, campaign, country, etc. - are example parameters used by a CPA network or tracking platform. DAO.AD replaces the macros with actual values before redirecting the user. Parameter names may differ depending on the CPA network or tracker.
How macro replacement works
DAO.AD URL:
https://tracker.com/click?clickid={click_id}&country={country}
After click:
https://tracker.com/click?clickid=123456789&country=US