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Smart CPM

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.


Definition

CPASmart Goal CPM is a Smart Type optimization strategy that automatically adjusts trafficCPM purchasingbids to helpmaximize achievetraffic quality and campaign performance within your targetspecified costbid per acquisition (CPA).limit.

With CPASmart Goal,CPM, you specify the maximum targetCPM costyou perare conversion.willing to pay.

The DAO.AD optimization engine continuously evaluatesanalyzes incomingauction conditions, traffic quality, and adjustsconversion biddingpotential, inautomatically realadjusting timebids to maximizeobtain conversionsthe best possible traffic while keepingstaying the average CPA as close as possible towithin your target.configured CPM limit.

ActualThis CPAapproach mayhelps varybalance dependingtraffic onvolume, available traffic, competition,quality, and campaignadvertising settings.costs without requiring constant manual bid adjustments.

Benefits
  • OptimizesAutomatically towardoptimizes yourCPM desired CPA.bids.
  • AutomaticallyBalances adjuststraffic biddingquality inand real time.volume.
  • HelpsMaximizes maximizebudget conversion volume within your budget.efficiency.
  • ReducesEliminates manual bid management.optimization.
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