Generative engine optimisation (GEO)

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

GoogleBotA isdiscipline that arose with the launch of AI-powered surfaces like Google’s specificAI user-agentOverviews that crawls web pages(AIO) and otherChatGPT. assets before sending informationSimilar to Google’sSEO, indexwhich involves optimising to eventuallyimprove displayorganic and rankvisibility in their search engine.engines, ForGEO acentres breakdownaround ofmaking othersites Google-ownedmore user-agents,visible readin Google’sAI Overviewengine of Google Crawlers.results.

Used in

• Statistics API
• Campaign Management API

Last Updated

2026-07-05 · Owner: [email protected]