Digital Marketing
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
AlsoA knownterm as a DMP, collect, organise, and manage customer and third-party dataused to enableassociate targetedmarketing advertisingtechniques acrosswith variousdigital channels.technologies DMPslike aggregatethe datainternet. fromIt multipleembraces sources,all marketing that uses digital devices, utilising digital channels such as websites,search apps,engines, display networks, social media and offlineemail. systems,It also involves marketing analytics tools that help to createmonitor audiencethe segments,activity whichand areperformance thenof usedvarious fordigital more precise ad targeting.channels.
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Last Updated
2026-07-05 ยท Owner: [email protected]