Digital Marketing
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Also known as a DMP, collect, organise, and manage customer and third-party data to enable targeted advertising across various channels. DMPs aggregate data from multiple sources, such as websites, apps, and offline systems, to create audience segments, which are then used for more precise ad targeting.
Used in
Last Updated
2026-07-05 ยท Owner: [email protected]