Data Management Platforms

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

Also known as CRM,a areDMP, systemscollect, designedorganise, and manage customer and third-party data to manageenable andtargeted analyseadvertising customeracross interactionsvarious andchannels. relationshipsDMPs throughout the customer lifecycle. CRMs facilitate effective communication, track sales, and enhance customer service by storing valuable information about customers and their behaviours. Many CRMs also have the capability to integrate additional customeraggregate data from variousmultiple sources, enablingsuch businessesas websites, apps, and offline systems, to create aaudience comprehensivesegments, single-customerwhich view.are then used for more precise ad targeting.

Used in

• Statistics API
• Campaign Management API

Last Updated

2026-07-05 · Owner: [email protected]