Customer Relationship Management
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Also known as aCRM, CDP,are centralisessystems designed to manage and analyse customer interactions and relationships throughout the customer lifecycle. CRMs facilitate effective communication, track sales, and enhance customer service by storing valuable information about customers and their behaviours. Many CRMs also have the capability to integrate additional customer data from multiplevarious sourcessources, intoenabling businesses to create a unifiedcomprehensive single-customer database. Unlike traditional systems, CDPs collect, clean, and consolidate data in real-time, ensuring accurate, deduplicated records. This unified view enables marketers to enhance segmentation, personalisation, and analytics.view.
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Last Updated
2026-07-05 ยท Owner: [email protected]