Customer Data Platforms
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
CTRAlso standsknown foras “Click-Througha Rate”.CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, clean, and consolidate data in real-time, ensuring accurate, deduplicated records. This is the number of times that users have clicked on a desired hyperlink, versus the total number of users whounified view theenables pagemarketers whereto theenhance linksegmentation, resides.personalisation, and analytics.
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Last Updated
2026-07-05 · Owner: [email protected]