CTR

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

CTACTR stands for “CallClick-Through to Action”Rate”. This mayis bethe number of times that users have clicked on a buttondesired orhyperlink, statementversus whichthe encouragestotal number of users towho getview inthe touchpage orwhere buythe yourlink product/service.resides.

Used in

• Statistics API
• Campaign Management API

Last Updated

2026-07-05 · Owner: [email protected]