CPA Goal

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

SmartCPA TypeGoal  is a campaignSmart Type optimization feature available for Popunder campaignsstrategy that automatically adjusts traffic purchasing based on your selected optimization strategy.

Smart Type helps optimize campaign performance by automatically adjusting traffic acquisition according to your campaign goals.

Instead of using a fixed bidding strategy, Smart Type continuously evaluates traffic quality and bidding opportunities to improve campaign efficiency.

DAO.AD currently supports two Smart Type strategies:

• CPA Goal – optimizes traffic acquisition tohelp achieve your target cost per acquisition (CPA).

  With CPA Goal, you specify the maximum target cost per conversion.

• Smart

  The CPMDAO.AD –optimization dynamicallyengine continuously evaluates incoming traffic and adjusts CPMbidding bidsin real time to maximize trafficconversions qualitywhile keeping the average CPA as close as possible to your target.

  Actual CPA may vary depending on available traffic, competition, and campaign settings.

  Benefits

  • Optimizes toward your desired CPA.
  • Automatically adjusts bidding in real time.
  • Helps maximize conversion volume within your biddingbudget.
  • Reduces limits.manual bid management.