Conversion Rate
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
TheA conversionConversion funnelRate describesis the journeypercentage of website visitors who have completed an action on a usersite, takesbe beforethat purchasingmacro or micro, such as buying a product or service.signing Theup AIDAfor modela isnewsletter. perhaps the most commonHigh conversion funnelrates framework,could identifiedalso bymean fourthat distinctprices steps,are i.e.too Awareness, Interest, Desirelow and Action.you’re Thisactually conversionmissing funnelout canon be optimised on-site through Conversion Rate Optimisation (CRO), in which the user journey is analysed and improved,revenue, or viathat severalyou’re touchpointstracking throughoutmeaningless youraction ownedas and earned media.conversions.
Used in
Last Updated
2026-07-05 · Owner: [email protected]