CMS
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
CausalCMS Impactstands isfor a‘Content methodManagement ofSystem’. provingThese are the platforms that somethingmake hasadding happenedand orediting isyour happeningwebsite becausecontent ofeasier. something else – e.g. that revenue increased because media spend increased. As anFor example, incrementalityWordPress, testingMagento, is a causal study, which indicates that one event is caused by another event.Drupal.
Used in
Last Updated
2026-07-05 · Owner: [email protected]