Broken links
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
BounceA Ratebroken link or dead link is a link on a web page that no longer exists because the percentagetarget ofpage usersdoes whonot visitexist yourat sitethat time. This can include an improper URL if the website has removed the linked web page, if the web page no longer exists, or if a server error is occurring. For more information, see ‘404 Not Found‘ and leave‘5XX withoutServer engaging with any other pages. This percentage can be used to improve the relevance of your content. Bounce rate can be applied at both page- and site-level.Errors‘.
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Last Updated
2026-07-05 · Owner: [email protected]