B2B
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
AttributionB2B determines which marketing channel or touchpoint should be creditedstands for a‘Business-to-Business’ conversion,and suchrefers asto acompanies salethat ortrade lead.solely Inwith digitaleach marketing,other, thisand involves analysing whether the success of a conversion is attributednot to the first interaction, the last interaction, or is distributed across multiple touchpoints throughout the customer journey. Various attribution models offer different approaches, including first-click, last-click, linear, time decay, and position-based models. Each model provides unique insights and carries its advantages and limitations. Understanding and selecting the most appropriate attribution model is crucial for accurately reflecting the performance of each channel and optimising marketing efforts.public.
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Last Updated
2026-07-05 · Owner: [email protected]