Ad extensions
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Refers to the actadditional ofinformation running an experiment with two variants to test which one performs better inunderneath a certainGoogle environment or context.Ad. This can helpconsist youof tositelinks, understandcallouts, whatpricing youretc target– audiencejust likesany andfurther dislikesinformation about the owned property you’re testing on, whether that’s your website, social channelscompany or advertisingthe platforms.product offering. The more lengthy the ad, the more increased visibility the ad will receive on the search page, thus increasing its click-through rate.
Used in
Last Updated
2026-07-05 · Owner: [email protected]