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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionIncrementality refers to the measurable increase in revenue or key performance indicators directly caused by marketing activities. Throu...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhere advertisers pay to have their ads displayed on the Instagram platform.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a story of a video or picture post.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to an Instagram feature that allows users to share and view a video. It differs from Stories in the sense that the user can uploa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionJavaScript is a programming language used to create interactive effects on a web page. It is commonly embedded within the HTML code in <...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA keyword refers to common denominator search phrases that people search for when looking for transactional, navigational and informatio...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionKPI stands for “Key Performance Indicator” and refers to a type of performance measurement used to demonstrate how effectively a marketi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA landing page is the first page a user visits on your website. For ad campaigns, you can send users to a particular page which encourag...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA lead refers to a customer expressing an interest in your product or service. Qualified leads are those which have been identified as l...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe process of attracting and converting new potential customers in order to drive future sales.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA platform which streamlines activities like email campaigns, social media posts, lead nurturing and among other things, automating repe...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionVisualises the journey someone takes from being a prospect to becoming a paying customer. The stages in this journey are sometimes repre...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMedia buying is the process of purchasing advertising space across various platforms to deliver targeted messages to the right audience ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMedia mix modelling helps you to determine how different media channels contribute towards achieving the desired marketing goals and use...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMedia planning is a strategic process that aims to optimise organic, earned and paid media investments to reach and engage a target audi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionIn the context of digital marketing and web development, metadata refers to a page’s “hidden information” that’s typically stored in the...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA digital marketing strategy that assumes that smartphones, tablets and brand-specific apps are consumers’ primary tools to visit a comp...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe use of several marketing channels (e.g. website, social media, email, display ads, etc.) to reach a wider audience and gain more exp...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhere a website is optimised to provide a full view of the website on any screen size.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionNofollow is an attribute value used to suggest that search engines should not crawl and therefore shouldn’t pass link equity through any...