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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA H1 tag is the main heading tag on a webpage, often the title, and is considered the most important tag. It is followed by a H2 tag for...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe hreflang tag is a technical solution for websites which have similar content in multiple different languages or regions. The tag tel...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionHTML stands for “Hyper Text Markup Language” and refers to the code which is used to build web pages and to arrange the layout of the pa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition‘Hypertext Transfer Protocol’ is a protocol that allows information to be shared and passed between your browser and the website.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionHTTPs stands for “Hypertext Transfer Protocol Secure”, and is used for a secure connection over a computer network. Communications over ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a HTML element that creates a link from one webpage to another page. A hyperlink is often a highlighted word or image that wil...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEnsuring an image is high-quality and compressed enough so it loads quickly on a webpage while not disrupting user experience.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionImpressions are the number of times your website is viewed within the search engine results. It can also be used to describe the number ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a term usually used in paid media to represent a percentage of consumer ad views.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionLinks that appear on other domains that lead to your site.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionIncrementality refers to the measurable increase in revenue or key performance indicators directly caused by marketing activities. Throu...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhere advertisers pay to have their ads displayed on the Instagram platform.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a story of a video or picture post.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to an Instagram feature that allows users to share and view a video. It differs from Stories in the sense that the user can uploa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionJavaScript is a programming language used to create interactive effects on a web page. It is commonly embedded within the HTML code in <...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA keyword refers to common denominator search phrases that people search for when looking for transactional, navigational and informatio...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionKPI stands for “Key Performance Indicator” and refers to a type of performance measurement used to demonstrate how effectively a marketi...

SummaryGenerate the JavaScript code required to display the Popunder ad format on your website. Configure the display behavior, generate the script, and add it to your website pages.Before You BeginRole: WebmasterRequired information:Approved Site traffic sour...

SummaryGenerate the JavaScript code required to display the Push ad format on your website. Configure the display settings, generate the script, and add it to your website.Before You BeginRole: WebmasterRequired information:Approved Site traffic sourceAccess t...

SummaryGenerate the JavaScript code required to display the In-Page Push ad format on your website. Configure the display settings, generate the script, and add it to your website.Before You BeginRole: WebmasterRequired information:Approved Site traffic source...