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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 302 temporary redirect is a HTTP status code, used to signal that the requested URL has been temporarily moved.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 404 is another type of HTTP status code. It’s delivered by a server when a requested file or page has been deleted or never existed in...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 410 Gone is a status code that indicates a page will not be returning, signalling to crawlers that they don’t need to return. If the p...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA 5XX error code is another type of HTTP status code, which indicates that the server is unable to process the request. The response sho...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the act of running an experiment with two variants to test which one performs better in a certain environment or context. This...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the additional information underneath a Google Ad. This can consist of sitelinks, callouts, pricing etc – just any further inf...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA collection of ads that target the same keyword set.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMainly used in paid search to measure how closely related keywords are to ads.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAttribution determines which marketing channel or touchpoint should be credited for a conversion, such as a sale or lead. In digital mar...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionB2B stands for ‘Business-to-Business’ and refers to companies that trade solely with each other, and not to the public.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionB2C stands for ‘Business-to-Consumer’ and refers to companies that trade to the public.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA backlink is an external link that points back to your website. An example would be an online publication linking to your website from ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of advertisement displayed on a webpage, usually served by an ad network or display network including an image or text. Banner ad...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA term mostly used in paid search that marketers place on keywords so that their ads rank higher. It is the highest amount you are willi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA bidding scheme in Google Ads designed to better target your goals. Can choose from 3 bid types; pay per click, pay per conversion, pay...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionBlackhat SEO is bad practice, commonly used to describe practices that fall outside Google’s guidelines. This includes, but is not limit...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionBounce Rate is the percentage of users who visit your site and leave without engaging with any other pages. This percentage can be used ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA broken link or dead link is a link on a web page that no longer exists because the target page does not exist at that time. This can i...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated mar...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA canonical is an HTML attribute that refers to a site owner’s preferred or master version of a web page. Using a canonical tag helps to...