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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as CRM, are systems designed to manage and analyse customer interactions and relationships throughout the customer lifecycle....

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a DMP, collect, organise, and manage customer and third-party data to enable targeted advertising across various channels....

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA term used to associate marketing techniques with digital technologies like the internet. It embraces all marketing that uses digital d...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionDigital PR (public relations) is the act of building links through online campaigns, thought-leadership articles and expert comments. PR...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA form of digital advertising that makes use of banners and/or other visual media and is distributed through a display network to third-...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA digital network that distributes and displays your ads.Used inStatistics APICampaign Management APILast Updated2026-07-05 · Owner: wik...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionDR stands for Domain Rating. It is a links metric created by the marketing platform, ‘Ahrefs’ to define the authority and ranking potent...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe placement of an asset, be that digital or physical, that has been achieved on a third-party platform via promotional efforts. Earned...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to “Electronic Commerce” and classifies businesses that sell online. For example, a common ecommerce business can include that of...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEconometrics employs statistical methods like Marketing Mix Modeling (MMM) to analyse and predict the effects of various marketing facto...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionExperience, Expertise, Authoritativeness, and Trustworthiness, serve as Google’s quality criteria to assess the credibility and relevanc...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA marketing method that uses email to promote a brand or product.Used inStatistics APICampaign Management APILast Updated2026-07-05 · Ow...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of metric that indicates the level of engagement within your social media account, website or app. It can be calculated by adding...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEvergreen content refers to supporting content on a webpage which is always relevant and fresh to a business’ product or service. Case s...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the Facebook Ad Network, allowing users to market their brand, product and/or service to reach consumers within the Facebook C...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a Facebook tool used by marketers to target audiences, including aggregate information regarding demographics, geography, cons...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a marketer’s business profile page on the Facebook social media platform. The page is similar to a personal Facebook page; onl...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a basic feature that offers live streaming video capability to Facebook users. Used inStatistics APICampaign Management APILas...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA featured snippet is a search result box which sits within the search results page. The purpose is to answer the user’s query before th...