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223 total results found

XML Sitemap

Terms U-Z

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn XML sitemap is an XML file that should detail the indexable pages on a website. Search engines use this information to understand whi...

Youtube Advertising

Terms U-Z

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to advertising on Youtube. It offers marketers 6 advertising formats; display ads, skippable video, overlay ads, non-skippab...

Zero-Click Searches

Terms U-Z

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionZero-click searches happen when a search engine summarises content gleaned from various websites to create a synthesised response, meani...

2FA

Terms #

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition2FA stands for two-factor authentication. It is a security process that requires you to provide two distinct forms of identification to ...

Mainstream

Terms L-O

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMainstream traffic includes websites and mobile applications intended for a broad audience. These sources typically contain family-frien...

Adult

Terms A-C

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAdult traffic includes websites that publish or distribute explicit content intended for users aged 18 years or older.Examples include:A...

Racy

Terms P-T

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRacy content falls between Mainstream and Adult content.It may include:Swimwear or lingerie galleriesDating websitesGlamour photographyS...

Traffic Type

Terms P-T

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionTraffic Type is the content classification assigned to a website or application based on its nature and target audience.DAO.AD currently...

Create a Pop Campaign

Getting Started First Campaign

Summary Unlike push campaigns, Pop campaigns do not require graphical creatives. A Pop campaign only requires a valid destination URL that will be opened when the advertisement is triggered. Before You Begin Role: Advertiser. Required information: De...

Smart Type

Terms P-T

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart Type is a campaign optimization feature available for campaigns that automatically adjusts traffic purchasing based on your select...

CPA Goal

Terms A-C

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPA Goal is a Smart Type optimization strategy that automatically adjusts traffic purchasing to help achieve your target cost per acquis...

Smart CPM

Terms P-T

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart CPM is a Smart Type optimization strategy that automatically adjusts CPM bids to maximize traffic quality and campaign performance...

Create VAST Link

Creatives & Moderation Create Creative

Summary This page explains how to create a Video campaign using a VAST Link that delivers video ads through the IAB VAST standard. Before You Begin Role: Advertiser. Required information: Destination VAST Link A valid VAST XML endpoint Estimated...

Create Youtube Link

Creatives & Moderation Create Creative

Summary This page explains how to create a Video campaign using a YouTube video URL. DAO.AD uses the provided YouTube link as the video creative for your campaign. Before You Begin Role: Advertiser. Required information:  YouTube video URL Estima...

Create Video Campaign

Getting Started First Campaign

Summary Learn how to create a Video campaign in DAO.AD by uploading a video creative and configuring campaign settings. Before You Begin Role: Advertiser. Required information:  Video creative Destination URL Estimated time: 5-10 minutes Step...

Domain Volumes Video

Getting Started First Campaign

Summary Use Domain Volumes Video to discover available traffic sources, review estimated traffic volumes, and quickly build a whitelist for your Video campaigns. Before You Begin Role: Advertiser. Required information: Existing Video campaign Whiteli...

Moderation Timings

Creatives & Moderation Moderation

Summary This page explains how DAO.AD moderation works, including typical review times and what to do if your campaign or creative is rejected. Before You Begin Role: Advertiser Moderation timings DAO.AD moderation operates 24/7, so campaigns and cr...

Traffic Statistics

Statistics & Optimization

SummaryThis page explains how to view and analyze your traffic and earnings statistics in the DAO.AD platform.Before You BeginRole: WebmasterRequired information:Active DAO.AD accountEstimated time: 2 minutesStepsOpen Statistics from the main menu.Select the a...

Traffic Quality

Getting Started Traffic Sources

SummaryThis page explains how DAO.AD evaluates traffic quality and which types of traffic are not allowed.Before You BeginRole: WebmasterRequired information:Active DAO.AD accountEstimated time: 2 minutesHow DAO.AD Checks Traffic QualityDAO.AD uses multiple me...

UTM Parameters

Statistics & Optimization

SummaryThis page explains how to configure UTM parameters for Pop traffic and use them to track traffic sources in your analytics systems.Before You BeginRole: WebmasterRequired information:Active DAO.AD accountPopunder traffic sourceAnalytics or tracking syst...