Search Results

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA new automated goal-based campaign that uses machine learning to serve audiences relevant ads in order to maximise campaign performance...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a PDP, is a page on a website that provides information about a specific product, including its title, description, images...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a PLP, is a webpage that displays a collection of products with key details like images, titles, prices, and ratings. It a...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition PPC stands for “Pay Per Click”. It is a type of online advertising in which the advertisers pay a fixed price every time a user clicks ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionPublisher is the owner of an online digital space that advertisers can buy. For example these can include gaming apps, websites and vide...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe “P” in the p-value stands for probability and indicates how likely it is that any observed difference in results is of random chance...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of way Google rates the quality of its paid media ads. Usually determined by three factors: ad content/copy, expected click-throu...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the actual keyword or phrase a searcher types into a search engine in order to find out about a particular subject or top...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionQR code stands for “Quick Response code” and is a scannable barcode used to encode data such as text or a URL.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a general term associated with the position of a website in the search engine results.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results. They can rela...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRemarketing, or retargeting, is the process of targeting users who have previously viewed your website and/or products. For example, onc...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionROAS stands for “Return on Ad Spend” and refers to the amount of revenue your ads receive in comparison to the cost. It is typically exp...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA robots.txt file is used to tell crawlers which pages on a website they can and can’t crawl. This is indicated by “allow” and “disallow...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionROI stands for “Return On Investment”. This is the financial results that you see after investing in a service to improve your business,...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionR-squared is a key metric used to evaluate the fit of a statistical model, such as MMM, showing how well the data points used to train t...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSchema markup is a form of structured metadata that can be implemented into a website to give search engines more understanding of your ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSearch impression share is the number of impressions you’ve received on your adverts, divided by the estimated number of impressions you...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to any software system that searches and identifies content on the web, related to a specific search query. Examples of sear...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the motivation that drives a user to carry out a particular search on the web.