Search Results

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionROAS stands for “Return on Ad Spend” and refers to the amount of revenue your ads receive in comparison to the cost. It is typically exp...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA robots.txt file is used to tell crawlers which pages on a website they can and can’t crawl. This is indicated by “allow” and “disallow...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionROI stands for “Return On Investment”. This is the financial results that you see after investing in a service to improve your business,...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionR-squared is a key metric used to evaluate the fit of a statistical model, such as MMM, showing how well the data points used to train t...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSchema markup is a form of structured metadata that can be implemented into a website to give search engines more understanding of your ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSearch impression share is the number of impressions you’ve received on your adverts, divided by the estimated number of impressions you...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to any software system that searches and identifies content on the web, related to a specific search query. Examples of sear...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the motivation that drives a user to carry out a particular search on the web. 

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSEM stands for “Search Engine Marketing” and is a hypernym for all paid advertising.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSEO stands for “Search Engine Optimisation”. The purpose of SEO is to increase a website’s visibility within the regular, unpaid or ‘org...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSERPs stands for “Search Engine Results Pages” and refers to the page displayed once a query has been entered on a search engine.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe movement from one web page to another web page via internal links within the same domain.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the volume of people who have landed onto another website, or app when they have clicked an ad or link from a social medi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted, secure connecti...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a specific group of people with shared characteristics that meet a marketer’s buying personas. They are the audience that...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionActivities that improve how your website is crawled, indexed and rendered for organic search.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to an HTML element that identifies a specific page topic. Title tags are usually displayed on search engine results pages as...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUI stands for “User Interface” and refers to the point of human-computer interaction. UI is a part of UX design and focuses on the overa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUR stands for URL Rating. It is a link metric created by the marketing platform Ahrefs to define an individual URL’s authority and ranki...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionURL stands for “Universal Resource Locator” and refers to the address of a webpage.