Search Results

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to external measures away from a website which may improve its organic performance. It is mainly used to describe link-build...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the measures which can be taken within a website itself to improve its organic performance. This includes tasks such as i...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis is the number of people who visit your website through natural search engine listings, i.e. without clicking an advertisement or a ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAny online property that a brand, business or entity directly controls, for example, your website, blog, social media profiles and posts...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition An instance where someone opens a page in their browser.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA marketing practice that involves a paid placement to advertise your owned assets on a third-party platform. Paid Media includes paid s...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA new automated goal-based campaign that uses machine learning to serve audiences relevant ads in order to maximise campaign performance...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a PDP, is a page on a website that provides information about a specific product, including its title, description, images...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a PLP, is a webpage that displays a collection of products with key details like images, titles, prices, and ratings. It a...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition PPC stands for “Pay Per Click”. It is a type of online advertising in which the advertisers pay a fixed price every time a user clicks ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionPublisher is the owner of an online digital space that advertisers can buy. For example these can include gaming apps, websites and vide...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe “P” in the p-value stands for probability and indicates how likely it is that any observed difference in results is of random chance...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of way Google rates the quality of its paid media ads. Usually determined by three factors: ad content/copy, expected click-throu...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the actual keyword or phrase a searcher types into a search engine in order to find out about a particular subject or top...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionQR code stands for “Quick Response code” and is a scannable barcode used to encode data such as text or a URL.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a general term associated with the position of a website in the search engine results.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results. They can rela...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRemarketing, or retargeting, is the process of targeting users who have previously viewed your website and/or products. For example, onc...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionROAS stands for “Return on Ad Spend” and refers to the amount of revenue your ads receive in comparison to the cost. It is typically exp...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA robots.txt file is used to tell crawlers which pages on a website they can and can’t crawl. This is indicated by “allow” and “disallow...