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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA marketing method that uses email to promote a brand or product.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA type of metric that indicates the level of engagement within your social media account, website or app. It can be calculated by adding...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEvergreen content refers to supporting content on a webpage which is always relevant and fresh to a business’ product or service. Case s...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the Facebook Ad Network, allowing users to market their brand, product and/or service to reach consumers within the Facebook C...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a Facebook tool used by marketers to target audiences, including aggregate information regarding demographics, geography, cons...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a marketer’s business profile page on the Facebook social media platform. The page is similar to a personal Facebook page; onl...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a basic feature that offers live streaming video capability to Facebook users.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA featured snippet is a search result box which sits within the search results page. The purpose is to answer the user’s query before th...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis is data collected by a business directly from its audience. This can include data about actions users take on a website, CRM data, ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the Google online advertising service. It allows marketers to reach consumers through the Google search pages and their displa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a mathematical system that is designed for Google search engines to determine where websites will be positioned in the search ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionGoogle regularly updates its algorithm to ensure that users are receiving the most relevant and trustworthy search results. Historic alg...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionGoogle Analytics is a free tool from Google used to track the performance of your website. You can see the number of visitors to your si...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionFormerly known as Google My Business, this Google platform allows marketers to create a Google business page. It allows you to input inf...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionGoogleBot is Google’s specific user-agent that crawls web pages and other assets before sending information to Google’s index to eventua...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA discipline that arose with the launch of AI-powered surfaces like Google’s AI Overviews (AIO) and ChatGPT. Similar to SEO, which invol...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionPart of the services offered by Google. A tool that helps you to research keywords to target in your search campaigns.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionGoogle Search Console allows website owners and marketers to check the organic performance of their website on Google web search and pro...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionGoogle Tag Manager is another free tool from Google that allows you to manage and implement tags (snippets of code) on your website, wit...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to the symbol “#” that is used in social media. They are used so that social media users can easily find content they are looking...