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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPC stands for “Cost Per Click” and refers to the price an advertiser pays when a user clicks on their advertisement once.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPL stands for “Cost Per Lead” and refers to the amount you pay for each lead generated by a campaign.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPM stands for “Cost Per Mille” and refers to the amount you pay for impressions.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhen we refer to a web crawler, we refer to software applications that discover new and updated content across the internet. Search engi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCRO stands for “Conversion Rate Optimisation”. This is the practice of improving the user journey on your website to increase the percen...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCSS stands for “Cascading Style Sheet” and is used to format the layout and appearance of a web page. For example, you can define text s...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCTA stands for “Call to Action”. This may be a button or statement which encourages users to get in touch or buy your product/service.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCTR stands for “Click-Through Rate”. This is the number of times that users have clicked on a desired hyperlink, versus the total number...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as CRM, are systems designed to manage and analyse customer interactions and relationships throughout the customer lifecycle....

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAlso known as a DMP, collect, organise, and manage customer and third-party data to enable targeted advertising across various channels....

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA term used to associate marketing techniques with digital technologies like the internet. It embraces all marketing that uses digital d...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionDigital PR (public relations) is the act of building links through online campaigns, thought-leadership articles and expert comments. PR...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA form of digital advertising that makes use of banners and/or other visual media and is distributed through a display network to third-...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA digital network that distributes and displays your ads.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionDR stands for Domain Rating. It is a links metric created by the marketing platform, ‘Ahrefs’ to define the authority and ranking potent...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe placement of an asset, be that digital or physical, that has been achieved on a third-party platform via promotional efforts. Earned...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to “Electronic Commerce” and classifies businesses that sell online. For example, a common ecommerce business can include that of...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEconometrics employs statistical methods like Marketing Mix Modeling (MMM) to analyse and predict the effects of various marketing facto...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionExperience, Expertise, Authoritativeness, and Trustworthiness, serve as Google’s quality criteria to assess the credibility and relevanc...