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Image optimisation
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionEnsuring an image is high-quality and compressed enough so it loads quickly on a webpage while not disrupting user experience.Used inSta...
Impression
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionImpressions are the number of times your website is viewed within the search engine results. It can also be used to describe the number ...
Impression Share
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a term usually used in paid media to represent a percentage of consumer ad views. Used inStatistics APICampaign Management API...
Inbound links
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionLinks that appear on other domains that lead to your site.Used inStatistics APICampaign Management APILast Updated2026-07-05 · Owner: wi...
Incrementality
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionIncrementality refers to the measurable increase in revenue or key performance indicators directly caused by marketing activities. Throu...
Instagram Advertising
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionWhere advertisers pay to have their ads displayed on the Instagram platform. Used inStatistics APICampaign Management APILast Updated202...
Instagram Stories
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to a story of a video or picture post. Used inStatistics APICampaign Management APILast Updated2026-07-05 · Owner: [email protected]
Instagram TV
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRefers to an Instagram feature that allows users to share and view a video. It differs from Stories in the sense that the user can uploa...
JavaScript
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionJavaScript is a programming language used to create interactive effects on a web page. It is commonly embedded within the HTML code in <...
Keyword
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA keyword refers to common denominator search phrases that people search for when looking for transactional, navigational and informatio...
KPI
SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionKPI stands for “Key Performance Indicator” and refers to a type of performance measurement used to demonstrate how effectively a marketi...
JavaScript Tag (Basic)
SummaryGenerate the JavaScript code required to display the Popunder ad format on your website. Configure the display behavior, generate the script, and add it to your website pages.Before You BeginRole: WebmasterRequired information:Approved Site traffic sour...