Search Results

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the analysis and reporting of web data to better understand website visitor behaviour.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA wireframe is a visual guide which represents the contents of a webpage. It is used during the web design process to decide upon the be...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn XML sitemap is an XML file that should detail the indexable pages on a website. Search engines use this information to understand whi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to advertising on Youtube. It offers marketers 6 advertising formats; display ads, skippable video, overlay ads, non-skippab...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionZero-click searches happen when a search engine summarises content gleaned from various websites to create a synthesised response, meani...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition2FA stands for two-factor authentication. It is a security process that requires you to provide two distinct forms of identification to ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMainstream traffic includes websites and mobile applications intended for a broad audience. These sources typically contain family-frien...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAdult traffic includes websites that publish or distribute explicit content intended for users aged 18 years or older.Examples include:A...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRacy content falls between Mainstream and Adult content.It may include:Swimwear or lingerie galleriesDating websitesGlamour photographyS...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionTraffic Type is the content classification assigned to a website or application based on its nature and target audience.DAO.AD currently...

Summary Unlike push campaigns, Pop campaigns do not require graphical creatives. A Pop campaign only requires a valid destination URL that will be opened when the advertisement is triggered. Before You Begin Role: Advertiser. Required information: De...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart Type is a campaign optimization feature available for campaigns that automatically adjusts traffic purchasing based on your select...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPA Goal is a Smart Type optimization strategy that automatically adjusts traffic purchasing to help achieve your target cost per acquis...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart CPM is a Smart Type optimization strategy that automatically adjusts CPM bids to maximize traffic quality and campaign performance...

Summary This page explains how to create a Video campaign using a VAST Link that delivers video ads through the IAB VAST standard. Before You Begin Role: Advertiser. Required information: Destination VAST Link A valid VAST XML endpoint Estimated...

Summary This page explains how to create a Video campaign using a YouTube video URL. DAO.AD uses the provided YouTube link as the video creative for your campaign. Before You Begin Role: Advertiser. Required information:  YouTube video URL Estima...

Summary Learn how to create a Video campaign in DAO.AD by uploading a video creative and configuring campaign settings. Before You Begin Role: Advertiser. Required information:  Video creative Destination URL Estimated time: 5-10 minutes Step...

Summary Use Domain Volumes Video to discover available traffic sources, review estimated traffic volumes, and quickly build a whitelist for your Video campaigns. Before You Begin Role: Advertiser. Required information: Existing Video campaign Whiteli...

SummaryThis page describes how to perform a test conversion and where to view your postback log.Once you reach this section, you can perform a test conversion. To do this, you need to:Select the tracker you use from the list. If it's not listed, you can use a ...

Summary This page explains how DAO.AD moderation works, including typical review times and what to do if your campaign or creative is rejected. Before You Begin Role: Advertiser Moderation timings DAO.AD moderation operates 24/7, so campaigns and cr...