Search Results

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSEM stands for “Search Engine Marketing” and is a hypernym for all paid advertising.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSEO stands for “Search Engine Optimisation”. The purpose of SEO is to increase a website’s visibility within the regular, unpaid or ‘org...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSERPs stands for “Search Engine Results Pages” and refers to the page displayed once a query has been entered on a search engine.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThe movement from one web page to another web page via internal links within the same domain.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the volume of people who have landed onto another website, or app when they have clicked an ad or link from a social medi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted, secure connecti...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a specific group of people with shared characteristics that meet a marketer’s buying personas. They are the audience that...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionActivities that improve how your website is crawled, indexed and rendered for organic search.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to an HTML element that identifies a specific page topic. Title tags are usually displayed on search engine results pages as...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUI stands for “User Interface” and refers to the point of human-computer interaction. UI is a part of UX design and focuses on the overa...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUR stands for URL Rating. It is a link metric created by the marketing platform Ahrefs to define an individual URL’s authority and ranki...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionURL stands for “Universal Resource Locator” and refers to the address of a webpage.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn assessment of a website visitors’ response to a product or service page, or articles and blogs, on a website.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUser-generated content, or “UGC” refers to any form of content, such as images, videos, text and audio, that have been created and poste...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUX stands for “User Experience” and describes how a user feels and engages when navigating your website. It is important to ensure that ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a type of marketing strategy that integrates video with advertising. Video marketing can be used for various types of pro...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a metric used to calculate the total number of site navigations from a visitor to a website. It’s usually used in conjunc...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionVAST (Video Ad Serving Template) is an industry-standard protocol developed by the Interactive Advertising Bureau (IAB) for delivering v...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the analysis and reporting of web data to better understand website visitor behaviour.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA wireframe is a visual guide which represents the contents of a webpage. It is used during the web design process to decide upon the be...