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SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn assessment of a website visitors’ response to a product or service page, or articles and blogs, on a website.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUser-generated content, or “UGC” refers to any form of content, such as images, videos, text and audio, that have been created and poste...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionUX stands for “User Experience” and describes how a user feels and engages when navigating your website. It is important to ensure that ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a type of marketing strategy that integrates video with advertising. Video marketing can be used for various types of pro...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to a metric used to calculate the total number of site navigations from a visitor to a website. It’s usually used in conjunc...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionVAST (Video Ad Serving Template) is an industry-standard protocol developed by the Interactive Advertising Bureau (IAB) for delivering v...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to the analysis and reporting of web data to better understand website visitor behaviour.

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionA wireframe is a visual guide which represents the contents of a webpage. It is used during the web design process to decide upon the be...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAn XML sitemap is an XML file that should detail the indexable pages on a website. Search engines use this information to understand whi...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionThis refers to advertising on Youtube. It offers marketers 6 advertising formats; display ads, skippable video, overlay ads, non-skippab...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionZero-click searches happen when a search engine summarises content gleaned from various websites to create a synthesised response, meani...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.Definition2FA stands for two-factor authentication. It is a security process that requires you to provide two distinct forms of identification to ...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionMainstream traffic includes websites and mobile applications intended for a broad audience. These sources typically contain family-frien...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionAdult traffic includes websites that publish or distribute explicit content intended for users aged 18 years or older.Examples include:A...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionRacy content falls between Mainstream and Adult content.It may include:Swimwear or lingerie galleriesDating websitesGlamour photographyS...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionTraffic Type is the content classification assigned to a website or application based on its nature and target audience.DAO.AD currently...

Summary Unlike push campaigns, Pop campaigns do not require graphical creatives. A Pop campaign only requires a valid destination URL that will be opened when the advertisement is triggered. Before You Begin Role: Advertiser. Required information: De...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart Type is a campaign optimization feature available for Popunder campaigns that automatically adjusts traffic purchasing based on yo...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionCPA Goal is a Smart Type optimization strategy that automatically adjusts traffic purchasing to help achieve your target cost per acquis...

SummaryThis glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.DefinitionSmart CPM is a Smart Type optimization strategy that automatically adjusts CPM bids to maximize traffic quality and campaign performance...