Tracking Configuration Models
Summary
Tracking Configuration Models describes three common tracking setup models and how data flows between DAO.AD, tracking systems, and conversion sources.
Standard tracking configuration
Model 1: Direct CPA Integration
Steps:
- User clicks to the DAO.AD advertisement (your creative).
- DAO.AD generates a unique click ID and sends the user to the CPA network.
- The CPA network stores DAO.AD's click ID and redirects the user to the landing page.
- The user completes the target action (conversion), and the CPA network receives the conversion status from the landing page.
- The CPA network sends a postback to DAO.AD containing the click ID and conversion data.
Recommended for: advertisers using direct CPA network integrations.
Model 2: Tracker Integration
Steps:
- User clicks to the DAO.AD advertisement (your creative).
- DAO.AD generates a unique click ID and sends the user to the tracking system (e.g., Binom or Keitaro).
- The tracking system passes DAO.AD's click ID to the CPA network using its own parameter name. The parameter name may differ, but the value always contains DAO.AD's original click ID.
- The CPA network stores the tracking system click ID and redirects the user to the landing page.
- The user completes the target action (conversion), and the CPA network reports the conversion to the tracking system.
- The tracking system sends a postback to DAO.AD with the click ID and conversion data.
Recommended for: media buyers who need advanced analytics and optimization.
Model 3: Own Landing Page
Steps:
- User clicks to the DAO.AD advertisement (your creative).
- DAO.AD generates a unique click ID and sends the user directly to the advertiser's landing page.
- The user completes the target action (conversion), and the advertiser's system sends a postback directly to DAO.AD.
Recommended for: advertisers with their own landing pages and tracking infrastructure.