# Title Tag

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">This refers to an HTML element that identifies a specific page topic. Title tags are usually displayed on search engine results pages as clickable headlines for a search. They are essential for SEO, usability and social sharing. A title tag should be descriptive and feature the marketer’s main keywords with an accurate and informative description of the page content. </span>