# Smart Type

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

****Smart Type****<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> is a campaign optimization feature available for campaigns that automatically adjusts traffic purchasing based on your selected optimization strategy.</span>

Smart Type helps optimize campaign performance by automatically adjusting traffic acquisition according to your campaign goals.

Instead of using a fixed bidding strategy, Smart Type continuously evaluates traffic quality and bidding opportunities to improve campaign efficiency.

DAO.AD currently supports two Smart Type strategies:

- [CPA Goal](https://wiki.dao.ad/books/terms-a-c/page/cpa-goal "CPA Goal")<span style="white-space: pre-wrap;"> – optimizes traffic acquisition to achieve your target cost per conversion.</span>
- [Smart CPM](https://wiki.dao.ad/books/terms-p-t/page/smart-cpm "Smart CPM")<span style="white-space: pre-wrap;"> – dynamically adjusts CPM bids to maximize traffic quality and campaign volume within your bidding limits.</span>