# Remarketing

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Remarketing, or retargeting, is the process of targeting users who have previously viewed your website and/or products. For example, once you have viewed a dress online, you may see adverts across the web retargeting you with an advert for that dress.</span>